Posts Tagged ‘marketing’

14 Insane Twitter Tips For Business

-by Kim Redd

Recently, I have found myself passionately sharing Twitter advice with not only clients, but with friends, colleagues, neighbors, and even strangers. Some think I am iNSaNe over this “twitter thing”. What better reason to write a post!

As a business, you have three main goals when it comes to Social Media: Monitor your brand, build your brand, and increase sales of your brand. Twitter is just one facet of Social Media. Here is what I share with my clients…and strangers…and now you!

14 Insane Twitter Tips For Business: What I Tell My Clients

1. Follow everyone back…yes even the porn stars! Unless someone offends you, spams you, or uses foul language, follow them back. It’s courteous and will win you more followers (i.e. customers/prospects) organically. Do you care about what your customers are saying? Then show it by following them back.

2. Change the avatar to your head shot. Yes, YOU! Choose a picture where you have a big smile. People buy from people they like, not companies. Humanize your business. It’s the only way to succeed on Twitter. IMPORTANT: Once you select your avatar, do not change it. It becomes your personal brand.

3. Put YOUR name in the Profile. It’s okay to keep the Company or Brand name as the name that shows up next to the Avatar. This will help you build your personal brand as well as your company brand. If you are worried about stalkers, don’t use your last name.

4. Engage your followers. Talk to them. Cultivate them. First rule of Social Media is “be interested, not interesting”. Have you reached out directly to any of them yet? This is a huge opportunity to interact with your customers/prospects. Don’t blow it.

5. Find more followers. A following of 28 is not going to increase traffic in your stores or on your website. Run searches to see who is chatting about your brand and your industry. Start following them. Begin following the competition, other marketers, and Twitter superstars. As you interact with each of these segments you will see your following grow naturally.

6. Listen. Have ongoing searches running for your brand, company, industry, and pertinent topics. Stay on the pulse. Nip issues in the bud. Offer advice when questions are asked. Great opportunity to make a good impression.

7. Be Active. Tweet at least once a day but not more than 10/day (unless you are having a conversation: then it’s okay to go over the threshold of 10). You need to commit time each day to actively listen and tweet.

8. Be thankful. Thank those that Retweet (RT) your tweets. Always give RT credit if you RT another tweep. Thank those that recommend you on #FollowFriday.

9. DO NOT USE AUTO DIRECT MESSAGES. Nothing bothers tweeps more than auto DM’s filling up their inbox. It’s okay to auto-follow for complete coverage, but please don’t send impersonal automated messages. You will be unfollowed and/or blocked. That won’t help your brand.

10. DO NOT use DMs for pitching products or special offers! Do I really need to expand on this concept?

11. Tweet conservatively. The internet is permanent. Don’t say anything you wouldn’t want posted on a billboard in front of your home and/or office.

12. Compliment others, generously. If you see a great tweet with interesting articles about your industry, marketing, etc give the tweep kudos by retweeting their tweet. This will help build your following and your credibility. Great way to make new Twitter friends and build your brand.

13. Schedule a Tweet Up in your area or attend one. By meeting other tweeps, marketers, prospects you can gain insight, advice, and/or possibly new drinking buddies. Look for local folks to follow. Same applies when you are traveling for business.

14. INSTALL TWEETDECK! If you haven’t already done so download it now. http://tweetdeck.com It’s a fantastic way to organize your followers and conversations. Use it in addition to twitter.com

WARNING: These tips are MY opinions and there are other schools of thought out there.

FEEDBACK: Let me know which tips are your favorites, how many you found helpful, and which ones suck. It’s okay to disagree with me too… just tell my why. Send me an @reply or leave a comment here.

Watching out for you, one tweet at a time -TwitterWatchDog

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Techies, Juniors and Marketing Oh My!

Social Media is often turned over to techies or juniors in the marketing dept.

-Follow @Lois Geller on Twitter

It seems like many of our clients have enlisted newbies in the organization to handle social media.

Probably they do this because young people understand the new technology, text messaging, so they’d be a likely pick.

The challenge with this is that these interns and juniors often aren’t aware of the company’s brand and how to get it across to clients and prospects. They are usually not salespeople, either.

Probably the most effective people I meet on Tweeter are people who know how to naturally develop relationships. People who ask questions, and jump in to help people who ask for it.

You build relationships on Twitter the same way you build friendships, by giving information first, by noticing something about someone, “Oh, you’re from Saskatoon?” and finding those things in common that we enjoy in each other.

I’d be interested in your thought’s, so don’t forget to leave me a comment.

Luis Geller’s websites include: Joy of Direct Marketing and The Guts Of A Burglar

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Twitter to Stardom

by Skeeter Hansen and Your Pal Al Ferretti

Twitter may be your ticket to Internet Stardom

It’s funny because we know many of you have heard of those so called “once in a lifetime
opportunities”. Unless you have been living under a rock, you see those opportunities everywhere.

Truthfully, and if we were betting men (and sometimes we are), we would say that Twitter is a once in a lifetime opportunity for virtually anybody.

Here’s 7 reasons to ignite your light to internet stardom

1. Twitter is growing at an amazing rate and its been said that twitter users, are on twitter for longer periods of time, compared to users on other social media networks.

2. Twitter easily integrates with blogs and/or websites.

3. The amount of available twitter clients, tools and apps (more and more are being released every single day) allow for almost unheard of customization and flexibility.

4. You can spread the news about your brand, product or service at the speed of lightning.
(even faster than traditional media like CNN, ESPN, etc) That’s why they use Twitter.

5. There’s no limit on how to use Twitter (be it personally and/or professionally) with even
more ways being created all the time. Some top brand companies use twitter for special offers, customer service and more.

6. Twitter’s climate is the perfect breeding ground from the high profile celebrity to joe the plumber and every business marketing owner in between.

7. Twitter is now the default for spreading news and information and it is a preferred way by many to connect with people all across planet earth.

Our future with communication has officially changed for the good.
This is your official (no hype) “Once in a Lifetime Opportunity” to Stardom

If you know of a better way, please let us know ASAP, better yet leave us your comments and follow us..

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Special Guest Kakie

Twitter Watchdog features guest speaker Kakie Fitzsimmons

Twitter Watchdog Features Kakie Fitzsimmons

UPDATE: Due to Technical difficulties (beyond our control) with the service provider, we have rescheduled the conference call with Kakie Fitzsimmons for another time to be determined. We are sorry for the change of schedule and appreciate your understanding.

Kakie Fitzsimmons has a proven entrepreneurial ability to monetize ideas which demonstrates her capability of wearing many hats. As Marketing VP and Co-Founder of Farmer’s Hat Productions (TM), a children’s product company, she has led strategic planning, implementation and national launch of brands and products at The Mall of America in 2007.

Kakie is also author and co-creator of an award winning series of children’s books, Bur Bur and Friends. The characters in the books are a cast of multicultural characters who educate kids about self esteem, sports and outdoor exploration.

Come follow us; discover how Kakie Fitzsimmons and the TwitterWatchDog team can help you and your business be successful on Twitter.

What: Twitter training call with Kakie Fitzsimmons

Where: Blog Talk Radio

When: TBD

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Search

-by Skeeter Hansen and Al Ferretti

Twitter Search, Locate People on Twitter and more

There are a number of benefits to twitter search that range from information gathering, marketing, finding people to follow and building relationships within a niche, or just having a good ole’ time…

In this short video, you’ll discover how to use the twitter search option.
See what people are tweeting about down to a specific word and more.

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Search TwitterWatchdog