Author Archives: LoisGeller

About LoisGeller

Lois Geller owns Lois Geller Marketing Group and has spent her career as president of major marketing agencies, including J.Walter Thompson Direct, AC&R Direct and Geller Direct at TBWA. She's also worked on client side at Meredith Corporation, Better Homes & Gardens Books. Lois Has written Response! The Complete Guide To Profiitable Direct Marketing, and 4 other books. She's now devoted to social media for clients and herself. Twitter is her personal favorite, and she's writing a new book about her experience in Twitterland. She's a popular speaker, talking about social media strategies, branding, the customer experience and building long term relationships with customers both online and in the mail. She's know for her Lagniappe philosophy of always giving the customer something extra that's unexpected...suprise and delight them!