– by Ann Evanston
Twitter creates lists! “oh no, another way for peeps to get caught up in egos and numbers again!” THAT was my initial thought. But as the Twitterologist, as a smart business strategist, I knew there would be smart use for those lists!
Lists can become a great way to organize your followers and your online business strategy! Think about what you need to pay attention to in order to create smart lists. for example:
1-Do you have business partners following you?
2-Are your clients on twitter?
3-Are you followed by industry leaders (your industry)?
4-Are there peeps that regularly retweet you or share your info with others?
These are a few ways to use those lists so at a glance you can give them the attention they deserve! The list creates a special feed with just their tweets in it! Smart twitterology!
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How are you using and organizing your lists on Twitter?
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Twitterology: Define Your Target Market
It is easy on Twitter to get caught up in the ego of the numbers. An old school sales perspective says to “build your list” so a percentage become customers. I have a different approach. Fourteen months on Twitter as an active user (I average 35 tweets a day), my “following” is well under 10,000, but I have been known to tweet: “It’s not HOW many you follow but WHO you follow”
As a small business owner you have to consider that you put in your funnel (sounds like a sales training class, I know, well in many ways it is!). Is your approach to gather as many people as possible and hope a small percentage filters out to become a paying customer? Or is your approach to get very clear about your brand, who you want to connect with and what you tweet about so you attract potential customers? For me the latter of the two has brought great success. In order to do this:
1-clearly brand your page
2-be selective about who you follow. This means you must know WHO your target market is!
3-tweet about things that align with your brand so you do not confuse them about what you do
4-be willing to engage with potential customers, let them learn to trust you
These steps will start you to a strong powerful following on Twitter!
Follow Ann ( Ann Evanston ) on Twitter
Twitterology: Quality not Quantity
Recently I realized that Twitter Grader moved me down the influence rankings, and the primary reason? I do not follow as many people as the other ranked tweeters! My heart skipped a beat and for a crazy moment I thought: “Go get more followers!” Then I came to my senses! The value of my followers is the quality not the quantity!
As a small business owner you want quality followers that will become loyal, share your knowledge, re-tweet you, refer peeps to you and eventually become customers. In order to do that it, it is important to you:
1-brand your page about what you do and who you work with
2-look to follow people that will be interested
3-take the time to read profiles before you follow someone
4-be willing to engage, interact and support their success as well!
So I did the above,and those rankings climbed! Now you might not care about being graded ( twitter grader ), but if you are about how you run your business you care about the quality of your followers! In addition, I can track about $100 in sales from Twitter-daily! THAT’s Twitterology!
You can follow me Ann Evanston on Twitter!
Twitterology: A Business Strategy
Some call me a “Twitterologist” – which I like! I am actually a Social Psychologist that is committed to small business owners building strategy that takes less time to get better results.
Each of you can be a Twitterologist for your business! How:
- Be strategic first
- Build a measurable plan
- Understand the balance of business and engagement
- Realize you can get results in as little as an hour a day
- Think about going viral – then it’s even less time to get results!
My goal on watchdog is all about the concept of Twitterology. I want to:
- To teach you to be a Twitterologist
- To share strategies you can implement and measure for success.
- To show tools and effectiveness.
- To open your mind as a business owner to what Twitter can do for you.
- To share that social media and social networking are two different things.
- I love to do video training, and have been doing technology training since 1998, so on occasion I hope to add those too!
Thanks Al and Skeeter!
Please do follow me Ann Evanston on Twitter!