How to use Follow Friday effectively on Twitter

Come rain or shine, every Friday people join together on Twitter to share who they recommend others to Follow. It’s pretty cool and exciting to see all of the people thinking of you and mentioning your name.

While we see people using Follow Friday with good intentions, the problem is that most people do not know how to use it effectively.

So before I share some helpful tips on how to be Successful with #FollowFriday #FF,
let’s talk about how NOT to use follow Friday.

I have noticed for many months that a lot of people tend to just tweet a whole bunch of people to follow with with no reason as to why. That is an example of how to NOT use Follow Friday on Twitter. Why is that you may ask? Simply said, your followers do not see a reason as to WHY they should follow a bunch of people without knowing anything about them. Additionally, it can add to the noise of your twitter stream. The good news is that I have solutions for you…

Here are 3 tips on how to use Follow Friday effectively on Twitter

Tip #1: Simply recommend one person at a time for #FollowFriday or #FF. Then write a reason why people should follow the person on Twitter. Here is an example using #followfriday or #FF. “Meet Pam Moore @PamMktgNut she’s not only a marketing nut, she’s authentic and a great connector. #FF.”

People that are truly interested will checkout Pam and are likely to follow her too. If you are effective (by providing value) with #followfriday, your followers will appreciate your act of kindness and in many cases return the favor back to you as well. I continue to have a lot of success by using Follow Friday this way and know others that do too.

Tip #2 is to list a small amount of people together and list their commonalities or how they may be able to help your folllowers. For Example “Meet Kathy @Ibal and Tammy @TammyRedmon who are passionate about helping others to succeed. #FF Or Meet Ann @thetripchicks world class travel leader. She can help you get going on your next vacation trip. #FF

Tip #3: Try to leave at least 15-20 characters in your tweet so that others have space to Retweet your message. Retweeting is one of the true powers to going viral on Twitter and it opens the flood gates of opportunity for you.

The great thing is that you can take advantage of these tips every day of the week not just on Friday’s.
Be creative and have fun with it~

I would like to hear what works best for you. Leave us your comments below…



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