3 reasons why your competitors are more successful on Twitter than you

The majority of people that I’ve connected with on Twitter have said the #1 social media place that they’ve gained the most business from is……Twitter, hands down. (keep in mind all of them were also on other sites like Facebook, LinkedIn, YouTube, etc) So I started asking why..

One of the common replies is… (and I am paraphrasing here) Twitter provides immediate connections with like minded people who embrace collaboration (win/win) opportunities and are seeking to partner up with one another. Sometimes these connections happen through referrals they might get through the initial connection. Sounds a bit like networking right, well it is but on steroids…

You see, the secret to connecting and networking on Twitter is to harness the power of your tweets. All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

On a side note, have you ever seen someone tweeting they can help you get thousands of followers fast on Twitter?
Or how they can help you fully automate your Twitter stream with push button marketing?
If so, run for the hills….

Here’s 3 reasons why your competitors are more successful on Twitter than you:
1. Engaging
2. Building Relationships
3. Providing Value


You will make more friends and attract more followers by becoming interested in other people versus trying to get other people interested in you. The key to engaging with others on Twitter is making the other person feel important. A great way to connect with someone new is to give them a compliment. There’s always something nice to say about someone.

To engage successfully remember to keep conversations focused on safe topics. Be positive and listen to a person’s point of view. Here are four proven methods to engage using the easy to remember acronym


The “F” is for Family-Friends
(Tweet about their family members, their background, etc)

The “O’ is for Occupation
(Tweet about their business, their profession, organizations they belong to, etc)

The “R” is for Recreation:
(Tweet about their hobbies, what they like to do for fun, online presence, favorite sports team, blogging, etc)

The “M” is for Message:
(Tweet about what is important to that person, what does that person stand for, what are that person’s values, etc)

When engaging with “F.O.R.M.” it helps you to learn more about a person, it shows sincere interest and opens the door for providing a solution to that persons needs.

When you show that you care and there is a need, a person is more receptive to hearing about your company, products, service and/or opportunity.

Tips for Engaging:

• To start the process of engaging send a tweet to people that interest you.

• Start connecting with a person by using Direct Messages (DM); this will make your conversations more personal (one on one) and private.

• When someone sends you a reply or direct message, be sure to get back to them in a timely manner.

• Talk about what they want to talk about and take notes, this will come in handy in the follow-up.

• Give a compliment, ask questions, float ideas, solicit feedback are all additional ways to start the process of engagement.

• View a persons updates as a way to help you engage in the most recent conversations or topics taking place with that person.

These are just a few suggestions to get you started engaging on Twitter. Remember your followers on Twitter are potential customers waiting for you to engage.

Building Relationships

People don’t care how much you know until they know how much you care. With Twitter, People can get to know, like, and trust you much faster and more efficiently than traditional means of marketing by focusing on one major step when building relationships, the follow-up.

The Fortune is in the follow-up. Many successful business owners have discovered that following up with people has made all the difference to their business. If you don’t follow-up with people, your competitors will.

Tips for Building Relationships:

• Before you follow-up with someone go to their blog/website and do some basic research. Visit their about page and send a tweet with a positive comment about them or their business. Doing this will show them you took the time and are being thoughtful.

• Listen and watch people’s tweets carefully. One thing people usually like to talk about is themselves. By listening you can uncover their need(s) and help them by providing a valuable solution.

• When someone tweets about you or retweets your messages acknowledge them with a compliment or a simple thank you.

• Retweet someone’s message, this will help you build a relationship as you are giving back to that person.

• Use the notes taken from previous tweets about the other person to show them you remember and care about them.

• Saving valuable or informative tweets to your favorites on Twitter is a nice option for keeping track and referencing tweets.

• To take your business relationships to the next level begin interacting over the phone and/or in person.

• Send a direct message asking the other person if it’s ok to call them on the telephone. Always ask for permission before asking for the phone number or leaving yours.

Take advantage of these relationship building tips when following up with people. One of the single most important things you can do when building relationships is provide value to others…

Providing Value

Your true worth is determined by how much more you provide in value than you take in payment. When you effectively engage and build relationships by providing value and give people what they want you will gain new and repeat customers with Twitter.

Nearly all successful networkers say to go from amateur to professional requires giving first. In this section, we show you simple and very effective tips to be a pro at giving by providing value.

Tips for providing value:

• Be the referral source by referring a persons business to other people. There is simply no better way to get someone to want to do something for you, than first doing something for them.

• Be the connector by setting people up with others that have a common interest. The fun part is introducing them and setting up the relationship.

• Be an information resource to a person by providing valuable information on hot topics that may be of interest to them.

• Use the person’s first name when sending out tweets will personalize the tweet and have more value. Example: I love your smile Sue, hope to tweet with you soon.

• Retweet a person’s tweets to help promote what they are doing. This will give them an incentive to do the same for you. Example: Highly Recommend RT @AnnEvanston New Post Twitterology: Quality not Quantity (URL)

• Participate in surveys or feedback when possible to people you want to connect with.

• Stay in touch with your followership and give them something of value in exchange for their time, attention and business. Example: Give out free bonuses, discount coupons, etc. for your followers.

• Come out and ask your followers if there is anything you can do for them. Example Hi Joe, thanks for the tweet, what can I do to help you today?

• Show your customers you value them by providing them with a prompt solution to their problem(s), this also lets you know what people want and need.

Providing value to your followers will help your credibility and build trust at the same time. The more value you give to people first, the more value people will give back to you. That’s the secret.

All things being equal, when you engage, build relationships and provide value with your followers you can receive beneficial results for your business fast and it can also be a lot of fun.

Ask yourself, how can I best serve others by providing value?

Now you know 3 reasons why your competitors are more successful on Twitter than you. Because the successful ones are harnessing the power of engaging, building relationships and providing value. Through that, comes connections and collaboration opportunities that takes your business to levels some never even imagined.

Take advantage of these three reasons and become highly successful with your followers to leverage your business quickly.

Are you a beginner or advanced on Twitter?
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Follow me, Al Ferretti @AlFerretti

and Follow Skeeter Hansen @SkeeterHansen

One Response to “3 reasons why your competitors are more successful on Twitter than you”

  • avatar Bronzi says:

    I want to thank you for this valueable information. On somethings I had to be reminded of like when I first started on Twitter. I was wondering why some of my followers had stop following. Now I know why.



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