Although Twitter has received millions and millions of dollars in funding so far. They haven’t monetized the service with ads. This has left many of us wondering…what will a Twitter advertising platform look like and how will it affect us Twitter users?
Well, word on the street is that it will look something like Google’s.
At least that’s the general answer of Twitter’s plan, according to our sources.
The GOOD News is that it appears that ads will only show up in search results, which means users who don’t search for something won’t see them in their regular Twitter streams. Yay~
Here’s some ideas how the ads on Twitter may appear:
1. Ads will be attached to Twitter searches, a lot like Google’s original ads were in the early days. For example, a search for a “laptop,” may generate an ad for Dell.
2. The ads will use the Twitter format 140 or fewer characters and will be distributed via third-party software and services that use Twitter’s API. Those same services will have the option of displaying the ads, and Twitter will share revenue with those that do.
3. Twitter will connect with ad agencies and buyers to seed the ad program. Plans on moving to a self-serve model like Google’s, may roll out down the road.
This seems to be a simple way for Twitter to generate ad revenue, without upsetting us, the users. And I am okay with that, because we won’t see ads unless we use Twitter to “search” for something.
Some unanswered questions that have rolled in:
1. How will advertisers buy and price the ads on Twitter?
2. Will Twitter use a Google like cost-per-click model or something else?
3. Can Twitter refine searches to make them more useful to users?
4. How can Twitter gather enough data to make its targeting more meaningful like Google?
In closing, it doesn’t appear that Twitter will be putting all their eggs in one basket when it comes to an advertising plan. Twitter has mentioned in the past that future initiatives will begin with testing.
Nevertheless, keep an eye out for the ad platform to begin by the first half of 2010.
If you have any information or thoughts you would like to share, please leave us a comment.
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