Make your Twitter Brand stand out
Years ago, a man came into my agency on Madison Avenue with a real challenge. He was a small business owner from Meggett, S.C., and wanted us to create a brand for him for an odd product: pecans. He wanted to be like “the big guys”, like Harry and David.
We talked to him for a while, and he told us why his company, Harrell Farms grew the biggest and best pecans ever. He brought pounds of them to our offices, chocolate covered, plain, salted. We got fat eating them. They were great, and we created a story about his farm, his wife, her recipes.
We finally learned the secret to his great nuts…it was the bees that buzzed around them that gave them a unique taste. We spun the story around those bees and how those pecans got so big and fat, and why the honey he sells is really amazing.
Our intern group designed small ads with great looking bees. It looked home-spun, like Bob himself. We sold a lot of pecans…think we sold the whole crop. How? By being authentic, telling the real story..not acting like Harry and David at all.
Yesterday, someone tweeted me, @kimjcastleberry and talked to me about her profile..and why she wanted to say she was from St. Louis, not Carlyle, Ill. I told her the real town was more authentic…and it stands out. She was afraid she wouldn’t come up on search.
Same goes for people who change their photos, avatars, etc. They lose their brand. Image, Nike changing it’s “whoosh”. Think about your brand, and be consistent with it, if you’re a “go-giver” like Al Ferretti, remember to answer everyone, thank them for retweets.
I’ve written many marketing books. Maybe that’s not as as interesting as the fact that I collect all kinds of things : silver coins, occupied Japan figurines, stamps, Barbie dolls, books etc. Build a brand on Twitter that is really you, with personality.
Tell us about what your challenges are, your interests…like you would tell your friends on the phone. People we’ll like you and your brand will stand out in our Twitter community! Good luck.
Let me know how you’re doing, tweet me Lois Geller
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