How to make your Twitter Brand stand out!

Make your Twitter Brand stand out

Years ago, a man came into my agency on Madison Avenue with a real challenge. He was a small business owner from Meggett, S.C., and wanted us to create a brand for him for an odd product: pecans. He wanted to be like “the big guys”, like Harry and David.

We talked to him for a while, and he told us why his company, Harrell Farms grew the biggest and best pecans ever. He brought pounds of them to our offices, chocolate covered, plain, salted. We got fat eating them. They were great, and we created a story about his farm, his wife, her recipes.

We finally learned the secret to his great nuts…it was the bees that buzzed around them that gave them a unique taste. We spun the story around those bees and how those pecans got so big and fat, and why the honey he sells is really amazing.

Our intern group designed small ads with great looking bees. It looked home-spun, like Bob himself. We sold a lot of pecans…think we sold the whole crop. How? By being authentic, telling the real story..not acting like Harry and David at all.

Yesterday, someone tweeted me, @kimjcastleberry and talked to me about her profile..and why she wanted to say she was from St. Louis, not Carlyle, Ill. I told her the real town was more authentic…and it stands out. She was afraid she wouldn’t come up on search.

Same goes for people who change their photos, avatars, etc. They lose their brand. Image, Nike changing it’s “whoosh”. Think about your brand, and be consistent with it, if you’re a “go-giver” like Al Ferretti, remember to answer everyone, thank them for retweets.

I’ve written many marketing books. Maybe that’s not as as interesting as the fact that I collect all kinds of things : silver coins, occupied Japan figurines, stamps, Barbie dolls, books etc. Build a brand on Twitter that is really you, with personality.

Tell us about what your challenges are, your interests…like you would tell your friends on the phone. People we’ll like you and your brand will stand out in our Twitter community! Good luck.

Let me know how you’re doing, tweet me Lois Geller

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20 Responses to “How to make your Twitter Brand stand out!”

  • Thanks for sharing a really cool and inspiring article.

  • avatar Skeeter says:

    Hi Dottson,
    You are very welcome, hope to hear from you again soon.


  • avatar rose reeder says:

    Much value in what you are saying, being authentic….. I think the one thing you forgot to share is how it takes time to develope. I think we are all guilty of wanting it to happen overnight.

  • avatar Rhonda Cort says:

    When I first got on Twitter I was guilty of changing my pic… I was tired of looking at the same thing. Until someone I had fairly regular contact with asked me who I was. They only recognized me by my photo! I was amazed…

    Thanks for reminding us that everything we think is a disadvantage (where we live…etc) is really an opportunity for uniqueness!

    Great post!

  • avatar Jeff says:

    Everyone seems to want to be someone else. If you could just be yourself people will notice. Thanks for the story.

  • avatar Robbwindow says:

    Thanks Al thanks Skeeter the bee’s and honey nut brand analogy is great. Well done great post Guy’s I like the tip about speaking down the phone. Audioboo is great recorder.

  • avatar carlton says:


  • avatar Bryan says:

    This is so true. There is only one “YOU” and I think you should concentrate on being the best YOU you can be. While I admit to refreshing my Twitter background every so often, just to keep it fresh, people still need to know it’s “ME” that’s tweeting.

    Bryan Gira

  • avatar Bruno says:

    So do you mean pick one photo and stick with it? Eventually you need to change it? – thanks

  • avatar Lois Geller says:

    Bruno, you dont’ need to change your photo. you might want to add an element or two, and keep your original there on Twitter.
    Google (from time to time) puts a holiday motif on its search bar. But they never alter their logo. Your face is your brand, your logo on Twitter…keep it. You can be creative in what you talk about though, as we call it, your brand voice” should be the same, but you can discuss different thinks as you talk to friends here.

  • avatar Greg says:

    Thanks again for some great advice. I do catch myself sometimes looking at my competition and trying to do what they do but you’re right, sometimes you just need to be yourself and that will help you stand out.

  • avatar Skeeter says:

    Hi Bruno,
    You can change your photo just don’t change it to often and make sure people can still recognize who you are. If you do change your photo just send out some tweets letting people know.

    Thanks for the comment,

  • avatar Skeeter says:

    Hi Bryan,
    You make some good points and I can’t wait to meet you someday at a tweetup. So true, there is only one YOU, everyone else is

    Thanks for the comment,

  • avatar Skeeter says:

    Hi Robbwindow,
    Thanks for the plug but you should also send @LoisGeller a plug for the article if you haven’t already. She is a great writer and a true go-giver is all she does.

    Thanks for the comment,

  • avatar Peter says:

    Thank you for the advice Lois, I have stuck with my original twitter photo, I included my horse, he gets more facourable comment than I do! I know it breaks one of the fundamental rules, but it a) sets me apart from all the “face only” photos, b) identifies me as a horse lover – a huge market segment of good and interesting people and c) I use the same photo on most of my social media sites so I am building continuity. I also mention that I came from Zimbabwe in my profile. Appreciate you sharing your ideas.

  • Another great article! I was in the advertising/marketing biz for a long time myself, and I can second your experience. Ultimately, it’s about building a brand your clients relate to and are comfortable with.

    In blind tests, it was learned that smokers could rarely differentiate between brands. Yet, most of them were devout smokers of a particular brand. You couldn’t get a Marlboro smoker to willingly take a puff off of Lucky Strike, and vice versa, yet objectively there was little difference between them (other than, again, the cosmetic and image things, which is what *makes* the brand).

    If you’re building a brand of you, it’s CRITICAL that you pick an image you like and stick with it, whether it be a logo or a pic. Coca-Cola only meets with disaster every time they futz around with their logo, their flagship product and their image. This should tell you something! You should also consider getting a custom piece of art done for your Twitter page that features you and what you do!

    Basic marketing 101 (which of course ISN’T basic, if you don’t have the background).

    If you’re just having fun on Twitter with no marketing aspirations whatsoever, then “change away” I say. 😉

  • avatar Lois Geller says:

    Well, what great comments. I have some requests…Peter, what is your twitter name? I want to see you and your horse. Karl Steinmann…thank you for your nice comments. I’d like to follow you, if you give me your twitter title too.
    Yes, Greg don’t look at your competitors. Think about what great about you…and send me your twitter name. Bryan, Carlton, Jeff Rhonda, Rose, Dottson…thanks for your good words. You make me feel great, and please follow me @loisgeller
    I’ll follow back…and that includes your horse, Peter.

  • avatar Nile Flores says:

    Carlyle, Illinois is only 17 miles from my home in Centralia, Illinois. Will have to connect with her on this if she has further questions as both our cities are small.

    The fact is, honesty is the best. I tell people I am from Centralia, Illinois. I do not lop myself in the Chicago crowd and I do not lop in with the St. Louis crowd. A lot of people do it because they are like “Carlyle, Centralia, even Mount Vernon, Illinois… where is that?”

    Well, I say “About an hour east of St. Louis.”

    As for logo and images. I use a vector image of myself… however, my pics are easily available in several places online, even ones with my son in them.

    If you do re-brand yourself… do warn your followers, site visitors, and customers about the change ahead of time, and do it several times (not in a row), but spaced out enough that the majority of your followers are reached. Even revamping your website is a type of rebranding and you should inform your clients and others who have been visiting, but not yet a client. This is so they are not surprised or overwhelmed by changes that they are trying to figure out how to navigate the newly designed website. At least this has been something I have come to know from doing re-brands, and it has made transitioning to new logos and designs far more pleasant.

  • I enjoyed your article. There is so much to learn about social marketing. Can’t thank you enough for your help. Marlene

  • I have tried to express this in many ways, to many people, and some still don’t get it. I have considered changing my Twitter bio a few times, but then, I realized that coffee and cigarettes just belong there.

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