The key to making Twitter or social media a useful tool is to identify your strategy for how you want to use it. Many businesses jump on Twitter with no strategy and start sending tweets expecting to get more traffic and customers. That is just not how social media works, especially Twitter.
Leverage Your Time with Twitter
Before building a business with Twitter ask yourself a few simple questions:
1. Do you want more traffic?
2. Are you looking for brand awareness?
3. Do you want more followers?
4. Are you trying to sell a product?
5. Maybe you want to build a mailing list.
What ever your reason for marketing your business on Twitter, you must have a strategy to increase your ROI.
Start using tools like Twitterfeed (Twitterfeed) that will help you automate your feed. Take advantage of bit.ly (bit.ly) to track your clicks in your tweets to see whats working and track your competition to get ideas from them. Let’s not forget about twellow (Twellow) the people search that Twitter should’ve built to locate people in your niche.
These are just a few of many great tools to help you leverage your time while building your business using Twitter.
Once you have a strategy, the only thing left is taking action. Don’t let this keep you from building your business with Twitter. Just remember, you don’t have to be perfect, use some common sense and make adjustments as you learn along the way.
Watching out for you, one tweet at a time -TwitterWatchDog
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