Help me #BeatCancer
UPDATE: #BeatCancer Sets Guinness World Record, Raises Over $70,000.
Twitter was swamped over the weekend and still continues to be by a great cause: #BeatCancer gets companies to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with hundreds of thousands of tweets being posted over the weekend..
The concept is simple. For every tweet, Facebook status update, or blog post containing the #beatcancer hashtag, eBay/PayPal and MillerCoors will be donating 1 cent to cancer research. With a captive audience of social media diehards, the hope is that the campaign will go viral and raise significant money for several charities.
More details are available on the beatcancereverywhere.com website, along with badges that you can embed on your blog/website to further expand the reach of the campaign. The site is also tracking total mentions, so you can see how the campaign is progressing throughout the day.
Word of Caution: It’s against Twitter’s Terms of Service to add unrelated hashtags to Tweets, since this is a common tactic of spammers wishing to get results with the Twitter search. No matter what, the #BeatCancer campaign is an inspired idea that’s raising thousands of dollars for charity. Yay~
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(Do you know anyone that is trying to beat cancer?)
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