Comments on: Techies, Juniors and Marketing Oh My! http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/ "Watching out for you, one tweet at a time" Wed, 05 Oct 2011 22:04:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lois Geller http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-2555 Lois Geller Tue, 17 Aug 2010 23:36:11 +0000 http://twitterwatchdog.com/?p=2066#comment-2555 I agree with you Bryan. Interns come and go and the "voice of your Brand" has to remain consistent. So, when interns change, your followers will notice and defect. The idea of social media is to build relationships, friendships...how can you do that with a revolving door of interns (even if they're great writers)? One of my clients has a very senior man doing their tweeting and he's been quite successful for them, not only reaching out to clients and prospects...but cleverly making friends with media people and bloggers. That takes a seasoned pro to understand how to make that happen. I agree with you Bryan. Interns come and go and the “voice of your Brand” has to remain consistent. So, when interns change, your followers will notice and defect. The idea of social media is to build relationships, friendships…how can you do that with a revolving door of interns (even if they’re great writers)?

One of my clients has a very senior man doing their tweeting and he’s been quite successful for them, not only reaching out to clients and prospects…but cleverly making friends with media people and bloggers. That takes a seasoned pro to understand how to make that happen.

]]> By: Bryan Coe - Blackbird e-Solutions http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-2552 Bryan Coe - Blackbird e-Solutions Mon, 16 Aug 2010 19:27:35 +0000 http://twitterwatchdog.com/?p=2066#comment-2552 There are a number of issues I see with companies using interns to (juniors is slightly better) run their social media campaigns. You're right Lois they often don't understand the brand and even more so the business process of the company. They are not decision makers, so they can't truly help people the connect with, without going to a decision maker. I believe the worst problem is, the fact that they are an intern means there is a high chance they will not be with the company long. When they leave there is a void and how do you fill that void? Train a new intern that is only going to be there for a short time? Othen times social media just falls on the floor and no one continues the process. Companies that exclusively use interns for social media simply are not serious about integrating it into their business and they will rarely get the results they hoped. There are a number of issues I see with companies using interns to (juniors is slightly better) run their social media campaigns. You’re right Lois they often don’t understand the brand and even more so the business process of the company. They are not decision makers, so they can’t truly help people the connect with, without going to a decision maker. I believe the worst problem is, the fact that they are an intern means there is a high chance they will not be with the company long. When they leave there is a void and how do you fill that void? Train a new intern that is only going to be there for a short time? Othen times social media just falls on the floor and no one continues the process. Companies that exclusively use interns for social media simply are not serious about integrating it into their business and they will rarely get the results they hoped.

]]> By: Skeeter http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-1698 Skeeter Thu, 03 Dec 2009 23:00:58 +0000 http://twitterwatchdog.com/?p=2066#comment-1698 Hi Daniel, I agree with you when it comes to teaching people something. Certain people are simply better at certain things. I look forward to hearing more comments from you. Thanks, Skeeter Hi Daniel,

I agree with you when it comes to teaching people something. Certain people are simply better at certain things.
I look forward to hearing more comments from you.

Thanks,
Skeeter

]]> By: Daniel Herndon http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-1675 Daniel Herndon Wed, 02 Dec 2009 13:38:24 +0000 http://twitterwatchdog.com/?p=2066#comment-1675 Social Media is not as easy to teach to an intern or youngster as you would hope. We do Experiential Marketing, and as a result we embrace many active tools such as social media for the process. We had one intern that was a pure natural on it, and we had two more that just didn't quite get it. It takes more than skill, it also takes a certain personality and interest in other people as well as yourself or the brand you are representing. The thoughts on this can be applied to any form of PR, Sales and Customer Relations also. Charisma and a circumspect view are highly valuable! Social Media is not as easy to teach to an intern or youngster as you would hope.

We do Experiential Marketing, and as a result we embrace many active tools such as social media for the process. We had one intern that was a pure natural on it, and we had two more that just didn’t quite get it. It takes more than skill, it also takes a certain personality and interest in other people as well as yourself or the brand you are representing.

The thoughts on this can be applied to any form of PR, Sales and Customer Relations also. Charisma and a circumspect view are highly valuable!

]]> By: Al Ferretti http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-1265 Al Ferretti Fri, 16 Oct 2009 15:36:25 +0000 http://twitterwatchdog.com/?p=2066#comment-1265 Hi Thomas~ You're so right on....when you said.... "There's got to be a business reason behind it, and a strategy in place" Otherwise, peeps can be lead to the blackhole because all they are doing is wasting time with no goal or strategy in place... Focus=reality to the individual -Tony Robbins Thanks for sharing your comment~ -Al @alferretti http://twitterwatchdog.com Hi Thomas~

You’re so right on….when you said…. “There’s got to be a business reason behind it, and a strategy in place”

Otherwise, peeps can be lead to the blackhole because all they are doing is wasting time with no goal or strategy in place…
Focus=reality to the individual -Tony Robbins

Thanks for sharing your comment~

-Al
@alferretti
http://twitterwatchdog.com

]]> By: Thomas Petty http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-1254 Thomas Petty Thu, 15 Oct 2009 16:18:27 +0000 http://twitterwatchdog.com/?p=2066#comment-1254 There's nothing wrong with the younger crowd handling this, but there must be some guidance and parameters. As Megan points out, she has to understand the business and business goals too. Just "doing" social media because everyone else is "doing" it too, isn't a good enough reason. There's got to be a business reason behind it, and a strategy in place. I tell my clients and students that there is so much to choose from: Twitter, blogging, etc., that it's easy to get overwhelmed. If you try to do all of them, it'll flop. If you stick your head in the sand because it's a "passing fad", the world will pass you by. They must pick ONE, do it for 6 months, and get into a routine. Then, and only then, add another one. Thanks for the post! There’s nothing wrong with the younger crowd handling this, but there must be some guidance and parameters. As Megan points out, she has to understand the business and business goals too. Just “doing” social media because everyone else is “doing” it too, isn’t a good enough reason. There’s got to be a business reason behind it, and a strategy in place.

I tell my clients and students that there is so much to choose from: Twitter, blogging, etc., that it’s easy to get overwhelmed. If you try to do all of them, it’ll flop. If you stick your head in the sand because it’s a “passing fad”, the world will pass you by. They must pick ONE, do it for 6 months, and get into a routine. Then, and only then, add another one.

Thanks for the post!

]]> By: Al Ferretti http://twitterwatchdog.com/2009/09/03/techies-juniors-and-marketing-oh-my/comment-page-1/#comment-1182 Al Ferretti Sat, 10 Oct 2009 18:47:25 +0000 http://twitterwatchdog.com/?p=2066#comment-1182 Hi Megan~ Nice comment, thank you kindly When you say Sedona, do you mean in Arizona? Sedona, Arizona is beautiful country. I remember clearly and would like to visit again. You sound like a great testiment to understanding and embracing social media, congrats~ -Al @alferretti Hi Megan~

Nice comment, thank you kindly

When you say Sedona, do you mean in Arizona?
Sedona, Arizona is beautiful country. I remember clearly and would like to visit again.

You sound like a great testiment to understanding and embracing social media, congrats~

-Al
@alferretti

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