Twitter ideas for Business

-by Al Ferretti and Skeeter Hansen

20 ideas to use Twitter for your Business

Twitter Business Tip

In recent months, we have had conversations with people on and off of twitter who own their own business. Many of those people reported they do not understand the value of twitter and especially how it can help their business.

We explained that we see the core values of Twitter Success to be… engaging, building relationships and providing value. While it may seem simple, if done effectively, it can propel your business to much higher levels of success. Whether you are new to the world of business or a seasoned professional in business.

Keeping those core values in mind, we are providing you with 20 “basic” ideas to help you use Twitter for your business.

1. First, do not talk business all the time. Like anything, variety is the spice of life.

2. Engage with people on a personal level and talk about all kinds of things that others may be interested in.

3. What-ever your business is, tweet people’s attention to things, places, people, etc. Then provide value and establish why your business may be of benefit or interest to them.

4. Feel free to be creative and think outside of the box. The possibilities are virtually unlimited.

5. When you tweet about your own products or services do so from the perspective of offering advice or value, rather than hard selling. (Nobody likes SPAM)

6. Establish a habit of tweeting as often as you see fit. Please don’t go overboard and always be focused, but there should be a daily activity to establish consistency.

7. Use This will help you to find lots of interesting people who are in your line of business. BONUS: This search is provided in real time, as it’s happening now.

8. Take a look at some of the Twitter third party tools that are listed here Twitter Watchdog. Some of these tools will help you to be far more productive as you interact.

9. Spend the first few weeks building your Twitter following with people who you know or feel would be interested in your business. Twitter Karma, Buzzom and Tweet Adder are great applications for this.

10. Understand that Twitter is probably the fastest-growing social media phenomenon of all time for business and really can take advantage of this opportunity right now.

11. Make sure that you understand the Twitter lingo, what RT means, what the @ means and so on.
Pickup our free Twitter Success Guide 2.0 to learn more.

12. Understand that while many still do not fully understand Twitter, other businesses have been very successful by using Twitter in ingenious ways that creates a viral effect locally, nationally and globally.

13. Survey or Ask some quick easy questions and get a lot of opinions from targeted people, rather easily.

14. Realize that there are a good number of like-minded people and businesses on Twitter and its becoming a goldmine for networking, ideas and resources in a variety of ways.

15. Twitter can be very educational and if you open your mind up you will be surprised what business “nuggets” you will receive.

16. How important will Twitter be for your business in the future? Get plugged in and stay plugged in.

17. If you want to convert your Twitter followers into potential clients you will need to engage in a process of soft marketing, by providing valuable insights and information and establishing yourself as someone to trust. Only then can you tempt followers into your sales funnel.

18. Be understanding of those who think that Twitter is just “ridiculous.” You may come across some criticism while engaging your business and you might have to carry out some internal public relations within your organization to assure people you’re not wasting your time.

19. As you progress on twitter, spice up your twitter background with a tailor-made Twitter background design.

20. Last but not least, always be positive, be yourself and have fun.

Feel free to browse Twitter Watchdog for more Twitter tips and tools that can help you and your business be successful on Twitter.

Leave us your thoughts/comments:
Do you use Twitter for your business?
How is it working for you?
Have a success story to share?
How often to Tweet?

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Follow Skeeter Hansen @SkeeterHansen

Follow Al Ferretti @AlFerretti

18 Responses to “Twitter ideas for Business”

  • avatar Barbara says:

    Excellent tips as always! And I truly think #17 is most valuable. And of course, if you’re not having fun at your business, why on earth are you doing it?! Great insights to Twitter.

  • avatar Al Ferretti says:

    Hi Barbara~

    Thank you for allowing us to serve you Barbara

    You make a great point with your comment.
    #17 is indeed valuable.

    Twitter Success=Engaging, Building Relationships and Providing Value.

    Please share with your followers.

    Enjoy your day,


  • avatar Lama Kalla says:

    Thank you so much for the great tips.
    Warmest Regards,
    Lama Kalla

  • avatar Al Ferretti says:

    You’re welcome Lama~

    Many blessings to you,


    PS Tell your friends and followers about, they’ll likely thank you

  • avatar Alan Hickman says:

    Hi Skeeter and Al – A little over a year ago I was so excited about the potential of Twitter and how it fit with the PerfectCustomers definition of marketing (developing relationships) that without knowing anything I set up a free tele-class to share my experiences and insights.

    I knew I was on to something when over 150 people registered for that class in two days!!! I shared my enthusiasm for Twitter and how I thought it would evolve into one of the most powerful marketing tools to connect with like minded people all over the world. I also shared how people could use our four step BEE-ing Attraction Planning process as a great source of authentic content for their tweets.

    Even tho I am amazed that I now have over 2,500 followers, your 20 ideas tell me that I am still am not using Twitter to it’s fullest potential. You are moving and inspiring me to be the best that I can BEE on Twitter! : )

    Thank you for your excellent work and your 20 ideas to Use Twitter for Business. They are such a perfect fit for me it is as if you are speaking my heart and my mind. I am going to share your site with all my Twitter friends.

    Alan Hickman
    PerfectCustomers, Inc.

  • avatar Al Ferretti says:

    Hi Alan,

    Thank you for the kind words.

    We feel blessed that we are able to help.

    Was there one idea that stood out more than another that you felt was beneficial?


    PS Thanks in advance for the endorsement

  • avatar Alan Hickman says:

    Hi Al – I found it very beneficial to read all 20 ideas, however, when you ask me, Was there one idea that stood out more than another that you felt was beneficial? I would have to say there are two. Number 2 about engaging with people. For me, I feel this is the core of developing relationship. It draws me out and requires that I be present to other people. Number 17 I feel is building on being present to and speaking into the listening of another person.

    Attractively Alan Hickman
    PerfectCustomers, Inc.

  • avatar Steven LaVenture says:

    Skeeter i like to know if the TheTweetTank if is good deal or are they just collecting sounds good but need your advice

  • avatar Skeeter says:

    Dear Steven,
    Like with most things in life, if it sounds to good to be true it probably is. I don’t like to say bad things about another product but I don’t know how it’s possible to generate 20,000+ followers in a month unless you’re a celebrity. I have seen dozens of similar programs like this and would advise you to use caution to keep your Twitter account from getting suspended. I hope this helps and thank you for asking me for my advise. If in doubt, what does your gut tell you?

  • A great list of practical ideas. Thanks guys. Great work on the site, excellent info as usual. Good on you.

    Steven, if you see this, there’s a great and very thorough review of The Tweet Tank here:

    I’m glad I found it, because I too had been considering the program. I was leery, and after the finding that review, glad I didn’t spend any money.

    Generally speaking, I agree with Skeeter….

    As to adding Twitter followers, the trend seems to be towards lessor numbers of GOOD followers, as opposed to sheer numbers. Somebody I read recently said he’d rather have 100 truly interested followers over 1000 who are playing the “follower churn” game, and I think this is right.

    I know of many folks who had HUGE followings who have dumped them all to start over again, doing it the right way. The big numbers of followers sure look impressive, but one of the things Twitter looks at is your ratio of Following to Followers. If you’re about at about 1:1 and the numbers are large, you can be sure most of those folks aren’t really paying any attention to you, and in Twitter’s judgement, that’s a strike against you.

    Be advised…

  • avatar Svavar says:

    You keep hitting the nail on the head… Thank you for keeping on pointing out what in retrospect may seem obvoius, but is so easy to forget in the routine at work. Personally, vote for the “most” essential tip is no. 20

  • avatar Dennis Lynn says:

    Absolutely a fantastic article. Great information for both newbies to social media as well as those who consider themselves to be experienced. Kudos!

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